Social media is inevitable, necessary and a great way to level the playing field for any consultant or business. However, knowing where to put your energy, budget and time can be daunting. Here’s a few of the top social media trends for 2016. If you’ve been too busy to get on it, make this summer the time you finally get your social media presence in order. Quality over quantity is key, and it is always better to use one or two platforms, effectively than a range and not get any traction for your thought positioning or brand.
Here are the top social media trends
#1. Video – If you aren’t creating it, get someone to help you do so. Video continues to be the game changer and this trend will only continue
#2. Social Media Marketing is mobile – Prepare your social media strategy with that in mind.
#3. Pick one or two channels and own them – Blog, or post on a given platform of your choice where your audience lives, have consistent presence.
#4. Pay attention to “Influencer Marketing” and see if there’s a way to incorporate that into your overall strategy
#5. Measure and analyze the effectiveness of your content and strategy, use metrics and pay attention – what isn’t working, stop it.
#6. Great content is still the winning strategy, better to do less, but provide real value for your audience